![bronzed bunny pop up event bronzed bunny pop up event](https://nwkevents.accessintel.com/edta-20/wp-content/uploads/sites/49/2020/12/2020-EDTA-Best-Use-Single-Tech-B2C_OSRAM_Bronze.jpg)
To raise awareness, the company opened a ‘Fast Food Aid’ pop-up shop in Tokyo, where the staff-dressed in pharmacist white-accepted fast food receipts and exchanged them for pill vials containing the nutrients missing from the meals. The company wanted to position itself as a healthy fast-food option, but research showed customers didn’t know Okonomiyaki had nutritional value. Consider the Japanese company Dohtonbori, known for its signature dish Okonomiyaki-a traditional savory pancake that the company makes with organic vegetables. Providing an experience people will gladly pay forīut the most memorable, shareable pop-ups get even more specific.Increasing product awareness or brand awareness.Your pop-up goal will likely overlap some with broad business targets, such as:
![bronzed bunny pop up event bronzed bunny pop up event](https://media.newyorker.com/photos/5ce30554a8384fa817488dd8/2:1/w_1515,h_757,c_limit/Scott-KoonsRabbit.jpg)
Understanding the pop-up’s hyper-targeted goal informs the creative design, the venue, and how you measure the event’s success.
![bronzed bunny pop up event bronzed bunny pop up event](https://i.pinimg.com/originals/22/68/ec/2268ec0b314c13812ed7d3c5cf972480.jpg)
The number one key for pop-up success is developing a clear and specific event goal. Use these 6 tips and examples to plan a successful pop-up event that stands apart and makes an impression. Pop-ups also provide fantastic opportunities for market research, brand engagement, and product awareness.įrom dining to dog toys to handicrafts to banking, pop-ups can work for almost any industry. They generate consumer excitement that can be wide-reaching (including people who were not at the event itself) and long-lasting. Pop-ups use exclusivity, novelty, and fun to create experiences both shareable and memorable. In a 2016 survey by Event Track, 74 percent of consumers said they were more likely to purchase products promoted at a live event. The short time frame for venue rental and staffing, combined with the ability to drive traffic from specific target markets, means that pop-ups can offer outstanding ROI-both during the event and further down the road. And the retail pop-up market had an estimated value of $50 billion in 2016.īut pop-ups aren’t only suitable for companies with deep pockets they work great for small businesses, too. According to a 2018 survey by Harvard Business Review Analytic Services, 93 percent of business executives say their company prioritizes hosting events.